Just as the internet bubble burst in 2000, with 1 employee working out of the family garage, finestationery.com has grown to become a national leader in the customized stationery industry. Today, more than 80 employees are dedicated to making ordering invitations, birth announcements, wedding invitations and holiday cards on-line an easy and painless experience.
The company owes its inspiration to Maggie Swanson, a born entrepreneur who took a day in the life of every young mother and turned it into a business opportunity. Having just relocated from Los Angeles to Wilmington Delaware, Maggie was nine months pregnant with baby #3 and quietly dreading the idea of dragging two toddlers into the local stationery store to buy new birth announcements. Only days before her due date, Maggie shot out of bed at 3AM with a revelation: stationery shopping should be about convenience and the internet could provide the perfect platform. Maggie spent the rest of the night confirming her hunch; there was not one website that provided customized, personalized invitations and announcements on the web. She began immediately buying up domain names and www.finestationery.com was born.
Maggie enlisted the help of her husband Matt to develop the business plan, financials and infrastructure needed to launch the company. Matt's extensive background in business development working for such high profile companies as Borden, Time Warner and Universal Studios enabled them to quickly develop a strategy that would work. Maggie quickly moved on to building a customer service team, choosing the best vendors to work with and developing the interactive web experience that has come to define the company's dedication to customer ease and convenience.
The depth of product offered on the site is without rival, with over 100 vendors such as Crane and Co., William Arthur, Cid Pear, Prentiss Douthit and kate spade featured on the site. The www.finestationery.com team is always looking for new designers and innovative brands to keep the product mix fresh - so that loyal customers can come back to the site and always find something new!
Matt and Maggie continue to build the finestationery.com brand and never settle for less than THE BEST in customer service and product offering. Every order has a personal relationship attached to it - making it a truly pleasurable experience.